We are currently forming a collaboration of forward thinking companies to work together with a rising star in the
racing world and a 200 mph race car to send powerful environmental
messages to millions of race fans and call them to action. By having several companies
working together to form "Leilani's Eco Dream Team" the cost to sponsor the Eco Dream car will
be much more affordable than one company serving as the lone primary sponsor. The Eco Dream Car's message will call to action millions of race fans to do their part to make a difference.
Please Note: Not all companies will qualify to be a part of this team. All companies will either be associated with renewable energy sector, environmental awareness, or have demonstrated themselves to be leaders in corporate responsibility and environmental stewardship. To receive more information on our eco education program and find out if your company qualifies, please email our marketing department.
Imagine 75 million NASCAR fans giving up plastic grocery bags. Imagine every race
team offsetting their carbon footprint. Imagine every corporate race
sponsor taking responsibility for their environmental impact. Imagine
every race track with a recycling program. Imagine every racing series
using clean renewable biofuels.
To spread environmental awareness utilizing a powerful and proven
marketing vehicle in the form of a 200 mph race car and a woman who's
passions are both winning races and fighting to protect the environment.
Leilani's Eco Race Car will be a vehicle to send her to victory lane but
more importantly it will send powerful environmental messages and call
to action millions of race fans. The Eco Dream Team will continue
Leilani's commitment to offset any unavoidable emissions from any race
we participate in.
A group of forward thinking companies come together to become associate
sponsors of Leilani's Eco Dream Team, drastically reducing the
cost to sponsor a race car. The environmental message becomes the "primary sponsor." Additional details upon request for companies who qualify to join the partnership.
Auto racing is the number one spectator sport in the world. 18 of the top 20 attended sporting events in the US are auto races. 17 are NASCAR races, the other is the Indy 500.
Auto racing is the number two sport on television, second only to NFL. More people tune in to watch NASCAR than baseball,
basketball, and hockey combined.
Of all sports enthusiasts auto racing fans show the highest level of brand loyalty and brand awareness. More Fortune 500 companies sponsor NASCAR more than any other sport.
Auto racing is a $43 billion industry. With 25% of every marketing dollar spent on motorsports, the industry has a consistent annual average 15% growth rate.
Nearly one third of Americans consider themselves fans.
NASCAR races are broadcast in over 150 countries.
NASCAR has 75 million fans that purchase over $3 billion in annual licensed product sales.
Women make up nearly half of the auto racing audience both on television and trackside.
A rising star in the racing world, Leilani Munter is one of a handful of
women in the world to race cars at speeds of over 200 mph. In 2007
Sports Illustrated named her as one of the top ten female race car
drivers in the world.
Almost as well known for her environmental activism, Leilani is also
politically active in the legistlative fight for the environment. In 2008 she
went to Capitol Hill to speak with Congress on behalf of climate issues.
Leilani purchases an acre of rainforest for every race she runs to offset
her carbon footprint and has been a long time vegetarian and eco activist.
Leilani holds a bachelors degree in Biology specializing in Ecology,
Behavior and Evolution from the University of California San Diego.
While attending college she worked as a volunteer at a wildlife rescue
and rehabilitation center.
She started racing cars in 2001. By 2004 she had gained the attention of the racing world when she finished fourth
at Texas Motor Speedway, the highest finish for a female driver in the history of the racetrack. By 2006 she
had raced her way from the short tracks of southern California all the way to the high banks of Daytona International
Speedway. In 2007 Leilani received a life changing call from an IndyCar team and later that year she became the fourth
woman in history to race in the Indy Pro Series, the developmental league of IndyCar.
Her racing accomplishments have landed her on five magazine covers and in the pages of Italian Vogue, Esquire, Glamour, Sports Illustrated, New York Times, Washington Post,
and USA Today. She is no stranger to television either, with appearances on MSNBC, NBC Sports, National Geographic, Discovery's Planet Green, and ESPN.
Leilani has earned the respect of legends in her sport - click here to read what people they are saying about Leilani
See Leilani in front of the camera - view videos of Leilani on and off the track
Slideshow: Click here to learn about the ARCA Series
If you can imagine this, we want you to join Leilani's Eco Dream Team.
We are looking for companies with imagination. Companies who are
taking responsibility for the environment and want to educate others.
Companies who believe they can make the world a better place.
Companies that know by working together we can make a bigger
difference than we can when we work alone. Companies that want to
collaborate with other forward thinking organizations to send a powerful
message. A message that says, we know we are not perfect but we are
going to do everything we can to make the world a better place. And
with each step we take, we get closer to a better tomorrow. A tomorrow
where green technology can power race cars to 225 mph. A message that says together we can change the world.
Your company can take advantage of major marketing opportunities with international exposure via radio, internet,
magazine, newspaper, and television with Leilani. As a competitive female in a male-dominated sport, Leilani's is a
story that can be appreciated well beyond race fans. Because of her unique presence, Leilani can offer promotion that
goes far beyond the racetrack. Commercials, personal appearances, radio, television, magazine, and newspaper interviews
are just part of the promotion that could focus on your company as a partner. The sky's the limit.
Leilani current plans are to spend 2011 and 2012 racing in the ARCA Series (a developmental league for NASCAR) with the goal to run all the televised ARCA races and plans to run part time NASCAR Nationwide in 2013. Leilani has top quality race teams ready to field race cars for her in both ARCA. View her 2011 schedule. For more information on these sponsorship opportunities, which include live national television SPEED in 79 million homes, please email our marketing department.
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